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Optimization in Product

Building Personalized Meditation Experiences

Duration: 40 minutes


Rohan Singh Rajput

Rohan Singh Rajput

Senior Data Scientist


Rohan is a distinguished leader in the field of Personalization, currently serving as the Personalization Domain Lead at Headspace. With over eight years of experience in analytics, data science, machine learning, and AI, Rohan has developed and deployed several successful machine learning models in production.

About The Session

Ever felt that expecting a personalized user experience is a bit like tossing a wish to a genie, uncertain if it’ll truly come to life? You’re not alone.

Many platforms are in a wrestling match with the intricacies of A/B testing, turning the journey to user engagement into a bit of a head-scratcher.

Join us in this session as we zoom into the specifics of building and implementing an A/B testing ecosystem for personalized meditation recommendations. Our guest, Rohan will dive deep into key metrics, testing strategies, and top-notch practices to roll out personalized recommendations that truly enhance user experience and engagement.


  • Modelling and A/B testing techniques for maximum results
  • Insights and learnings from building a scalable recommendation system
  • Framework to identify growth levers and opportunities