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Form Analytics

Identify friction points in your lead forms

Gain actionable insights into your user’s form interactions, prioritized fields, and potential roadblocks to enhance their experience.

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Top companies rely on VWO's behavior analytics platform

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Optimize your form experience for better conversion

Go beyond mere submission counts. With VWO, dive into field-level insights to truly cater to your users’ preferences.

Form Behavior Analysis
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Total time

The average time taken by visitors to complete the form as well as the average time spent on a particular field. This data will help you spot form fields that require the longest time to fill. You can work on simplifying these fields to improve the completion time.

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Interaction time

The average of actual time spent in filling out a form field. If visitors spend too much time on a particular field, you may want to make the field optional or move it toward the end of the form.

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Hesitation time

The average idle time spent on a form field. This includes time spent in thinking, confusion regarding what the field means, or any other ambiguity related to the field.

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The percentage of visitors that refilled a particular field. A high percentage of refills indicates that the visitors are finding it difficult to interpret what the field means.

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The number of visitors who submit the form but leave a particular field blank. Fields that are repeatedly ignored by visitors are major contributors to form abandonment.

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This form metric shows the number of visitors who did not submit the form and the specific field where they abandoned the form.

Visualize your user’s conversion journey

Delve deep into your user’s conversion path on your forms. Understand each stage of their journey and refine for better results.

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Deep Dive Into Conversion Metrics

Benefit from a bird’s-eye view of user interactions. Dive deep into engagement metrics and drop-offs to refine and elevate the user experience at each stage.

Track Performance Over Time

Empower your strategy with time-bound performance insights. Annotate significant events and stay informed to make proactive decisions.

Take advantage of VWOs’ comprehensive Form Analytics capabilities

Effortless Form Tracking

Let VWO do the heavy lifting by auto-detecting forms on your site. Or, choose to manually track specific forms, tailoring your analytics to your needs.

Gain Deeper Insights with Observations

Spot unusual patterns and instantly annotate them. VWO captures a snapshot, ensuring you never miss out on critical insights.

Collaborate for Better Insights

Easily share your analytics with teammates. Collaborate, brainstorm, and uncover valuable insights together.

Stay Updated in Real-Time

With VWO’s real-time tracking, stay updated on every form interaction, ensuring you’re always in the loop.

Get enterprise-grade security and support from day one

Work confidently, knowing that we have always got your back for your security and support. Build and scale your testing programs with ease.

Your data is safe and secure with us

We value our customers' trust in our platform. Hence, we try our best to comply with security and privacy mandates across physical and digital geographies.

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Two-factor authentication (2FA)

Enhance VWO account security with two-factor authentication at the user or workspace level using authenticator apps or email passcodes.

Data storage

VWO has data centers in the US, the EU (Belgium), and India. Our CDN uses a load balancer, is hosted on Google Cloud Platform, and spans 10 locations from Japan to Brazil for faster loading.

Dedicated customer success manager

Leverage our training programs and dedicated success manager to optimize your website for better conversions.

Support with a constant CSAT of ~99%

You can count on us all year round for your most minor query while running the most complex experiments. Our technical experts will guide you all year round.

Single sign-on (SSO)

Log into VWO securely and conveniently using SAML 2.0-based single sign-on via identity providers like Google, Azure Cloud, OneLogin, Okta, and others.

Role-based permissions

Get Sub-accounts and varying levels of user permissions to bifurcate testing for client/agency and role division for the enterprise.

Drive your entire optimization program with VWO

Pair VWO Insights with our end-to-end experience optimization platform to enable a data-driven experimentation culture in your business.

Collaboratively build your optimization pipeline

Build a pipeline of experiments with personalized AI-generated optimization ideas for your website powered by GPT-4. Collaborate easily and see them to completion. Build a Kanban board workflow with observations to feed your testing and personalization campaigns. Add team members without restrictions and run your optimization program like a breeze.

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Create and run data-backed experiments

Evolve your observations from insights into hypotheses you can actually test with our sophisticated experimentation platform . Manage the priority of your experimentation ideas with a robust ICE framework and deploy winning experiments for all your users.

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Personalize experiences for your visitors

Use behavior analytics to understand how each customer thinks and build meaningful experiences to connect with them better. With VWO Personalize, you can deliver highly individualized experiences to the right audience, at the right place, at the right time.

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Proven to improve business metrics

Learn how our customers use behavioral data insights to improve user experiences, run data-backed experiments, and impact conversion metrics.

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Our customers love VWO Insights!!

Most customers purchase VWO Insights to gather data-driven insights for experience optimization. While our industry-leading G2 ratings and benchmark CSAT scores are evidence enough, here are some success stories in their own words.

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Discover opportunities to improve your website conversions.

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