Optimization in Marketing

Life Between Variants

02 April 2024

11:00 am EDT ●

Duration: 30 minutes (Approx.)

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Speaker

Tomáš Voves

Product Growth Engineer

As a CRO and Growth professional at Livesport, Tomáš leads the refinement of Experimentation and A/B testing capabilities, enhancing user experiences for an expansive base of over 100 million monthly users.

About The Session

How do you make an important decision as easily as possible?

Livesport goes about it through A/B testing and experimentation. Avoiding general theses, Tomas Voves will present real A/B tests and experiments that influence (and optimize) the product for more than 100 million users worldwide. Come and hear how a global product is developed when you have facts and lots of data, not just impressions and emotions.