Worksheet: Emotional Competitor Research

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Why you must read this eBook

When it comes to competitor research, most marketers default to analyzing competitors using the same old criteria: features, pricing, and offerings. But what if there’s a better way?


Real competitor analysis focuses on the solution – the product or service – your competitors provide. While tactical insights are valuable, they often miss a crucial component: the strategic aspect.


Our worksheet moves beyond conventional product-focused analysis to uncover the strategic approach of your competitors. By revealing growth opportunities, it aligns with the comprehensive emotional marketing methodology by Getuplift, which is designed to harness customer emotions and motivations for success.

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