On-page surveys help you discover a goldmine of insights on why your visitors are behaving a certain way. Simply ask the right questions and get them answered by your visitors.
Understand your customers’ voice better with VWO’s new AI assistant. Effortlessly create, and analyze on-page surveys to understand & improve user experience.
The AI will generate relevant, engaging questions based on your survey goals. Save time by choosing from a predefined goals list or type your own. Easily edit or regenerate these questions until you craft the perfect survey.
Explore actionable suggestions and insightful summaries with AI-powered survey reports. Be it a tweak in your marketing strategy or feedback about the product - get crucial insights from survey responses to improve user experience.
Build your pool of audience for on-page surveys by selecting your preferred set of visitors.
Understand the views of a select group of visitors with each survey. To segment your visitors, choose from VWO’s 20 predefined visitor segments, including landing page URL, new versus returning visitors, browser, query parameter, and others.
Build your own advanced custom segments by using complex logic conditions.
Get real, contextually relevant answers by catching your visitors at the precise moment. You can choose from VWO’s 6 popular triggers or add your JavaScript code to trigger On-page Surveys.
Shows the survey after the visitor spends a specific amount of time on a page.
Shows the survey after the visitor clicks a link or any element.
Shows the survey after a visitor spends a specific amount of time in a session.
Shows the survey after a visitor scrolls a specific distance on a page.
Shows the survey when a visitor is leaving the page.
Shows the survey after a visitor browses a specific number of pages in a single session.
Shows surveys through custom JavaScript calls.
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Target people who are interested in what you offer but are about to leave.
Choose from VWO’s 8 predefined question types to construct the most appropriate question for your audience.
Expecting responses in a few words? Display your question with a single-line text box.
Pick checkboxes for questions where visitors can select more than one response from a list.
Want to collect feedback from visitors as ratings? Use VWO’s 1-5 star ratings.
Choose multiline text boxes for all your open-ended questions for visitors to spill their hearts out.
Let your visitors pick the most appropriate response from a drop-down list.
Find out how likely your visitors are to recommend your product or service to others.
Select this question type if you want to help visitors choose only one option from a list to indicate their responses.
With a multi-select list, you can display a list of multiple descriptive responses for visitors to choose from.
And if you find an interesting response, you can email the visitor to know more right there within VWO. You don't have to copy-paste the email or leave the platform at all.
* Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.
If you want to dive deeper into why someone answered the survey the way they did, you can also view recordings of their session with just a click.
Want more details from someone who gives you a low NPS score? With conditional branching, you can ask different follow-up questions based on what your visitor answered.
VWO survey reports make it easy to find actionable insights from your visitor responses.
Visualize multiple choice answers with bar graphs.
Want to know how your visitors recommend your product or service? Get auto-calculated Net Promoter Score with on-page surveys.
See trends in text answers with word cloud.
See how well visitors rate you on your chosen parameters.
⁎ Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.
On-page surveys are completely customizable to match your brand guide.
Easily create a survey in any language you want.
Choose from a host of prebuilt themes in VWO or create your own custom theme to match your website.
Add your company logo or custom branding to on-page surveys.
Trigger specific actions when your user sees, answers, or completes a survey. Possibilities are endless.
Trigger an action as soon as the user views the survey. For example, show a consent form before the survey begins or display a personalized welcome message to a visitor using available data.
When a user submits an answer, push the survey response data to your CDP, or data warehouse, to give the sales team valuable insights that can help them close deals efficiently.
Define follow-up actions when your user completes the survey. Build your user’s next step by redirecting to a relevant page or sharing exciting insights about the survey itself.
Show the survey in the lower left-hand or right-hand corner of your landing page. Pick the one that gets you the most responses.
In addition to viewing all responses for your survey questions, On-page surveys give you access to how individual respondents have answered different questions in a survey.
Note down your insights from on-page surveys reports as observations. VWO will also save the exact state of the report where you create the observation.
Download your on-page surveys results in the .csv format and share it with your team for deeper analysis.
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Pair VWO Insights with our end-to-end experience optimization platform to enable a data-driven experimentation culture in your business.
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Learn how our customers use behavioral data insights to improve user experiences, run data-backed experiments, and impact conversion metrics.
Most customers purchase VWO Insights to gather data-driven insights for experience optimization. While our industry-leading G2 ratings and benchmark CSAT scores are evidence enough, here are some success stories in their own words.
We ran a series of A/B tests based on the data we gathered by using Heatmaps, Scrollmaps and Surveys available on the VWO Platform. It helped us to identify key elements on our websites that needed a deeper look.
Digital Marketing Lead
VWO is a highly user-friendly and economical tool. It offers an intuitive user interface. It makes it easy to run experiments, gather customer insights, check for leakages in the sales funnels, looking at customer journeys using recordings, and conducting usability tests.
ISM eCompany
I was able to infer how visitors use the site (heat maps, visitor-recordings etc) and even how they feel (surveys). Gleaning insights from these data, I could strategize and easily launch A/B tests, multivariate tests, personalization triggers and more to optimize our funnel.
Onsite merchandising team
We were very happy that this A/B test validated our research-driven hypothesis. We loved how we didn’t have to buy some other tool for running heatmaps and scrollmaps for our visitor behavior experiment.
CRO Consultant
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Data we gathered by using Heatmaps, Scrollmaps, and Surveys on the VWO Platform, helped us to identify key elements on our websites that needed a deeper look.
Jenny Hughes Digital Marketer
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