Taciana Serafim on Prioritizing Impactful CRO Metrics for Meaningful Improvements  

Taciana Serafim on Prioritizing Impactful CRO Metrics for Meaningful Improvements  

This interview is part of our ‘CRO Perspectives: Conversations with Industry Experts’ VWO Blog series.…

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Pratyusha Guha

Pratyusha Guha

10 Min Read
63 A/B Testing Hypotheses to Scale A/B Testing for Your eCommerce Store

63 A/B Testing Hypotheses to Scale A/B Testing for Your eCommerce Store

Amazon, Domino’s, Zalora, Apple – What connects these eCommerce giants across diverse industries? They’ve woven…

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Pratyusha Guha

Pratyusha Guha

15+ Min Read
CRO for Local Search: Concept and Strategies

CRO for Local Search: Concept and Strategies

“Last year, we saw a remarkable shift where 30% of our online orders found their…

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Ketan Pande

Ketan Pande

12 Min Read
B2B Conversion Rate Optimization: 5 Strategies for B2B Websites

B2B Conversion Rate Optimization: 5 Strategies for B2B Websites

A massive 7258% surge in the number of marketing tech companies in just 12 years.…

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Ketan Pande

Ketan Pande

14 Min Read
Is A/B Testing Analysis Using Google Analytics Possible? Navigating The Road Ahead

Is A/B Testing Analysis Using Google Analytics Possible? Navigating The Road Ahead

11 July 2023, and 30 October 2023.  These two days had everyone in the business…

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Pratyusha Guha

Pratyusha Guha

7 Min Read
Strategic Splits: A Guide to A/B Test Segmentation

Strategic Splits: A Guide to A/B Test Segmentation

“105% uplift in click-through rate!” It’s not uncommon to anticipate growth in A/B testing. But…

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Ketan Pande

Ketan Pande

13 Min Read
eCommerce A/B Testing Ideas Part III: Revamp Your Product Page and Maximize Sales

eCommerce A/B Testing Ideas Part III: Revamp Your Product Page and Maximize Sales

The product page is the most crucial page on your eCommerce website. This is where…

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Pratyusha Guha

Pratyusha Guha

14 Min Read
8 Effective Ways to Increase Free Trial and Demo Request Sign-ups

8 Effective Ways to Increase Free Trial and Demo Request Sign-ups

Struggling because your free trial and demo request forms aren’t delivering the leads you want?…

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Pratyusha Guha

Pratyusha Guha

11 Min Read
6 B2B Content Ideas to Increase Conversions

6 B2B Content Ideas to Increase Conversions

Think about the products and services you are using to run your business. How did…

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Ketan Pande

Ketan Pande

11 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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