Comments on: A/B Testing For Pricing & Split Testing For Pricing? – Here is How to Do It https://vwo.com/blog/ab-testing-price-testing/ Thu, 22 Feb 2024 09:16:02 +0000 hourly 1 By: Paul https://vwo.com/blog/ab-testing-price-testing/#comment-1925891 Sat, 19 Jan 2019 02:45:03 +0000 https://vwo.com/blog/?p=1166#comment-1925891 Great Post. Thank you!

]]> By: Laine Billy https://vwo.com/blog/ab-testing-price-testing/#comment-1420 Sun, 24 Jun 2012 18:42:27 +0000 https://vwo.com/blog/?p=1166#comment-1420 Greetings! Very helpful advice in this particular post! It is the little changes that make the largest changes. Thanks for sharing!

]]> By: Daniel Gonzalez https://vwo.com/blog/ab-testing-price-testing/#comment-1419 Fri, 18 May 2012 22:21:42 +0000 https://vwo.com/blog/?p=1166#comment-1419 This is a great post! I’m going to try out some of the stuff here.

]]> By: Paras Chopra https://vwo.com/blog/ab-testing-price-testing/#comment-1415 Sat, 29 Jan 2011 08:36:04 +0000 https://vwo.com/blog/?p=1166#comment-1415 In reply to chad.

@Chad: yes, that’s precisely what we are going to test here. How sensitive is your target market to prices irrespective of how you value it.

]]> By: chad https://vwo.com/blog/ab-testing-price-testing/#comment-1414 Sat, 29 Jan 2011 02:40:58 +0000 https://vwo.com/blog/?p=1166#comment-1414 In your third example both prices equated to $4 per gig of data. How do you conclude that you should charge $8 a gig just because more people paid $40. Isn’t it possible people just liked to buy in bulk?

]]> By: Paras Chopra https://vwo.com/blog/ab-testing-price-testing/#comment-1413 Fri, 28 Jan 2011 15:08:14 +0000 https://vwo.com/blog/?p=1166#comment-1413 In reply to Kim Biesbjerg.

@Kim: Yes, that’s right. Though you would need to see difference is statistical significance. Email me paras@wingify.com if you need help in interpreting.

]]> By: Kim Biesbjerg https://vwo.com/blog/ab-testing-price-testing/#comment-1411 Thu, 27 Jan 2011 01:40:34 +0000 https://vwo.com/blog/?p=1166#comment-1411 Maybe I should clarify:

I have VWO up and running with Google Analytics integration and the website is sending Ecommerce data to Google Analytics.

Do I setup the test in VWO and read the revenue amount for each variation in Google Analytics to determine the winner?

]]> By: Jeremy Reeves https://vwo.com/blog/ab-testing-price-testing/#comment-1410 Thu, 27 Jan 2011 00:01:33 +0000 https://vwo.com/blog/?p=1166#comment-1410 AWESOME post Paras!

I love the way you explained the correct way to do price-testing… brilliant!

Also, I’d like to add 1 thing.

If you’re just starting out, I think only testing which has the highest revenue is the best way.

However if you have a more robust company – testing to determine the highest CUSTOMER LIFETIME VALUE is probably the best way (depending on various factors).

Jeremy Reeves
http://www.JeremyReeves.com

]]> By: Kim Biesbjerg https://vwo.com/blog/ab-testing-price-testing/#comment-1409 Wed, 26 Jan 2011 19:20:02 +0000 https://vwo.com/blog/?p=1166#comment-1409 Good read!

Would you be able to point me to a ressource where I can read about setting up revenue as a goal in VWO using Google Analytics integration?

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