Maximizing Your Charity’s Impact with A/B Testing

E-commerce businesses worldwide are fixated on Conversion Rate Optimization (CRO), but it’s still uncommon in the charitable sector. 

In this one-hour webinar, Matt Hussey, the Founder and Lead Strategist of Generosity X, will demonstrate how website-based A/B testing can be used to improve fundraising efforts. He’ll answer critical questions like why and what to test, along with a plan to get started.