For those who might be unfamiliar, Microsoft Clarity is a behavioral analytics platform. It lets you decode visitor interactions on your website, with features ranging from session recordings, heatmaps, and click and scroll tracking.

A real-world example showcasing the power of the VWO and Microsoft Clarity integration

Imagine this scenario: An eCommerce manager hypothesized that modifying the hero copy and the image would amplify ‘Shop Products’ conversions on his homepage. Acting on this idea, an A/B test was initiated using VWO Web Testing with a variation showcasing the newly proposed change. The results were promising – the variation was declared victorious by VWO.

Yet, the question lingered: which modification resulted in this conversion uptick? The manager can delve deeper thanks to the integration of VWO and Microsoft Clarity. By filtering the session recordings on Microsoft Clarity (as shown in the video below) using the VWO campaign tag, the manager can watch the recording of the users who visited the variation page. With this, he unearthed that the copy change had been a pivotal influence that resulted in a surge of clicks on the ‘Shop Products’ button. This integration, thus, didn’t just highlight the “what” of the test results but brilliantly illuminated the “why.”

And imagine, the insights could have been even more profound with VWO Web Insights as it seamlessly integrates with VWO Testing. VWO lets you filter actual recordings of visitors who saw the control and compare these with the ones who saw the variation to spot changes in the behavior. Additionally, VWO Insights gives you a 360-degree view of your visitor behavior on your website with heatmaps, session recordings, form analytics, and surveys.

Integrating VWO with Microsoft Clarity

Discover how you can effortlessly integrate VWO with Microsoft Clarity. The video below walks you through this integration process step-by-step.

Excited and want to know more?

Our new Microsoft Clarity integration is available for all plans of VWO Testing, VWO Personalize, and VWO Web Rollouts. Please check out our knowledge base article to learn more and set it up in your VWO account. For any questions or concerns, feel free to reach out to support@vwo.com.

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This integration is for developers, QAs, or product managers seeking more profound insights into app crashes right inside the Firebase Crashlytics dashboard.

Firebase Crashlytics excels in tracking, prioritizing, and fixing stability issues that impact app quality. By integrating with VWO Insights, Firebase users will now see URLs of session recordings directly in their Firebase crash logs. This seamless integration means that once VWO and Firebase Crashlytics are integrated, developers can access valuable session recording videos with a simple click, providing a holistic visual context to the complex error logs.

Previously, you could only filter and share crash-related recordings using the VWO dashboard. With the new integration, you can now directly view the session recording of any specific app crash inside Firebase Crashlytics. This streamlines the process, making troubleshooting quicker and more efficient.

In the video below, we address a critical issue reported by an iOS user requiring immediate attention. To investigate this, review the crash log in Crashlytics for initial clues. Then, effortlessly transition to VWO’s session replay to observe the crash firsthand. In this instance, the app crashed moments after the user clicked on their profile, even though the UI appeared to load correctly. This precise insight gives developers a focused starting point for their investigation, streamlining the troubleshooting process.

To understand how to set up the Firebase Crashlytics integration with VWO for your mobile app, please follow the steps in this guide.

Conclusion

Integrating VWO Insights – Mobile App with Firebase Crashlytics enables product teams to understand the nuances of app crashes, which paves the way for faster resolution, enhanced user satisfaction, and overall superior app performance. 

We invite you to integrate your VWO and Firebase accounts today and experience this powerful synergy. The feature is live for VWO Insights – Mobile App users and is available with free trial and enterprise plans. Request support@vwo.com or connect with your success manager to enable it for your account.

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To enhance server-side campaign reports even further, we’re super stoked to announce our latest enhancements that help you:

1. Maintain campaign integrity: Protect your server-side campaign reports by blocking traffic from bot user agents and malicious IP addresses. 

2. Uncover deeper insights: Filter campaign reports by user location, device, OS, and browser type for sharper, segment-specific analysis.

Let’s explore how these improvements benefit you and understand how VWO makes them possible.

1. Block bot traffic and users from malicious IPs to keep your campaign reports clean

The integrity of campaign reports is paramount in decision-making. The accuracy of your analytical insights diminishes when campaign reports get polluted by data from bots or users with malicious intent. 

To prevent such data pollution and keep your server-side campaign reports clean, you can now block traffic from bot-user agents and malicious IPs from becoming part of your server-side campaigns.

Once you let VWO know the user agent addresses and IPs to block, VWO automatically excludes users from either source from becoming part of your server-side campaigns. 

How does this enhancement help you?

This enhancement significantly improves the quality of your reports by eliminating bot and malicious IP traffic, ensuring the data you receive is clean, accurate, and trustworthy. By focusing analytics solely on legitimate user interactions, VWO empowers you to make more informed decisions, enhancing the efficacy of your optimization campaigns while maintaining an unaffected end-user experience.

How does VWO make this possible?

You can send the visitor user agent in the ‘options’ parameter of the activate(), track(), and isFeatureEnabled() methods in our SDKs. Please note that sending user agent and IP addresses is optional. Your campaigns will still work as usual, but VWO cannot filter by user agents or IP addresses if they are not in the options parameter. You can learn more about API methods in our SDKs from our developer documentation.

When a bot user agent gets sent in the options parameter of a specific UUID, VWO recognizes it and excludes the bot from becoming part of the campaign reports. VWO’s servers, equipped with a list of known bot user agents, automatically filter out these bots. However, the campaign experience remains unaffected, and only data collection from bots is restricted.

Similarly, when VWO identifies that the IP address within the options parameter is blacklisted, the user is dropped from becoming part of the campaign. An IP or a set of IPs can be blacklisted from the ‘Privacy Center’ tab on the settings of your VWO account. You can also use regular expressions to include a range of IP addresses.

2. Uncover deeper campaign insights with additional report filters 

Unlock detailed insights with additional filters in your campaign reports. Now, you can filter reports by device type, operating system, location, and browser to better understand user behaviors and experiences across different regions, devices, and browsers.

How can you leverage this enhancement?

You can create and save custom segments in the campaign reports section of your server-side campaigns using a mix of device types, browsers, locations, and operating systems. Additionally, you can combine multiple conditions using logical operators (AND, OR) and parentheses to create diverse reporting segments and save them. You can apply these saved segments as filters across all your server-side campaign reports for streamlined segment-specific analysis.

For example, the screenshot shown above filters server-side campaign reports to show data only from users whose device type was desktop, whose browser was one of Chrome, Firefox, or Safari, and whose operating system was one of Windows or macOS.

How does VWO make this possible?

VWO identifies the browser, device type, and operating system from the user agent sent in the ‘options’ parameter and the user location from the IP address. The identification enables report segmentation based on browser, operating system, device, and location for your server-side campaigns.

Are you excited to try the enhancements?

The enhancements to block traffic from bot user agents, malicious IP addresses, and the option to filter reports based on device type, location, operating system, and browser are now available on VWO Testing – Server Side.

Update your SDK to version 1.58.0 or greater to get the enhancement. You can find the updated SDKs in the following branches:

Java || PHP || Python || .NET || Python  || Node.js

For a detailed, step-by-step overview of enabling these features, you can refer to our knowledge base article.

For any questions or concerns, please feel free to contact support@vwo.com.

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That’s exactly why we’re thrilled to announce adding two new powerful metrics – ‘Time spent on page’ and ‘Bounce rate.’

These metrics help you throw light on visitor behavior, empowering you to analytically optimize your website for higher engagement and, consequently, higher conversions.

Let’s take a deeper look at these metrics and how you can leverage them on your optimization campaigns in VWO to boost conversions.

1. Time Spent On Page Metric

What does it do?

The Time Spent On Page Metric measures how long visitors stay on your page. VWO’s ‘page unload’ event powers the calculation. VWO calculates the time spent on a particular page by computing the time difference between page load and page unload event.

VWO uses your campaign page URL by default while setting up the metric. You can also customize it by adding specific page URLs and setting a minimum duration (in seconds). This helps identify visitors who spent a specified minimum amount of time on chosen pages. Once set up, VWO counts only those visitors as conversions, streamlining your focus on engaged audiences. 

Different use cases of how this metric can be used

Based on your specific use case, you can customize how these metrics count visitors:
1. Count only unique visitors who satiate the duration conditions by choosing ‘Unique Visitors.’ For example, you can use this configuration to track unique visitors who have at least spent 120 seconds browsing a course catalogue. 

2. Calculate the count of the occurrences where a visitor has satisfied the duration stipulation by choosing ‘Event Totals.’ For example, you can see how many visitors stayed on your website for more than 30 seconds after offering a discount to those who have visited before.

3. Calculate the time spent by visitors across sessions by choosing ‘Value of an event property.’ This configuration helps calculate values such as cumulative time spent by the visitor during all the occurrences in which the visitor satisfies the duration stipulation (SUM), average time spent by the visitor during all the occurrences in which the visitor satisfies the duration stipulation (AVERAGE), and other values such as maximum duration, minimum duration, first value, and last value. For example, you can track the average time spent by visitors who satisfy the minimum duration on your blog pages to measure if the content is interesting.

How can you leverage the Time Spent On Page metric in VWO?

You can configure the metric according to the needs of your optimization campaigns to analytically determine which variations of your pages garner higher engagement and, therefore, resonate better with visitors.

For a step-by-step overview of how to use the Time Spent On Page metric, refer to our knowledge base article.

1. Optimize page content through A/B Testing 

To fine-tune your page content, you can utilize “Time Spent On Page” as the primary metric in A/B tests. The duration visitors spend on a page reflects how well your content aligns with their interests. By running A/B tests with the ‘Time Spent On Page’ metric as the primary metric,’ you can empirically determine which types of messages and designs most appeal to your audience.

2. Enhance page engagement through personalization

Implement “Time Spent On Page” to gauge the effectiveness of personalized content in conversion campaigns. Evaluate various personalization strategies, like customizing content for different geographical locations or distinguishing between new and returning visitors, to identify the most effective approach for engaging your audience. This metric is crucial in pinpointing the most effective personalized messaging for engaging your visitors and eventually converting them into customers. 

2. Bounce Rate Metric

What does it do?

VWO’s Bounce Rate metric tracks how many users bounced from your pages after becoming part of your optimization campaigns. VWO’s ‘Bounce’ event powers this calculation. VWO considers a visitor bounced if the visitor neither visits the same page nor proceeds to any other page after becoming part of your campaign.

You can utilize the Bounce Rate metric in your optimization campaigns to identify which versions of your design, content, and user experience effectively reduce instances of users leaving your page without engaging.

For more information on configuring the Bounce Rate metric, refer to our knowledge base article. 

How can you leverage the Bounce Rate metric in VWO?

1. Use ‘Bounce Rate’ as a Guardrail Metric for A/B Testing 

Incorporate the ‘Bounce Rate’ metric as a crucial guardrail during A/B testing. This metric is a protective barrier, ensuring that your essential business KPIs remain unaffected while conducting experiments. Specifically, it’s useful for monitoring bounce rates when modifying web content or design. By monitoring this metric, you can ensure your A/B tests don’t unintentionally raise bounce rates, thereby maintaining high user retention while enhancing your site.

2. Optimize pages with a high bounce rate

Leverage bounce rate as a pivotal metric in your A/B tests, particularly for pages exhibiting high bounce rates. When the bounce rate is part of an experiment as a metric, VWO considers lower bounce rate conversions as better performance. You can systematically reduce bounce rates by targeting such pages with high bounce rates, enhancing your site’s overall user experience and engagement. 

3. Improving the relevance of content through personalization campaigns

You can utilize VWO’s bounce rate metric to gauge the effectiveness of personalization strategies in your campaigns. You can better tailor your content to suit visitor preferences by leveraging bounce rate metrics in personalization campaigns. This metric also helps reveal if personalization enhances visitor engagement or detracts from it, allowing you to optimize for better conversion rates.

Using Time Spent On Page and Bounce Rate metrics in the same campaigns

To analytically improve visitor engagement on your campaign pages and boost conversion, you can use Time Spent On Page and Bounce Rate metrics in your optimization campaigns. You can implement the time spent on the page as your primary metric to gauge user engagement while employing the bounce rate as a secondary metric to ensure the changes don’t adversely affect user retention. You can also save and reapply these metrics across various campaigns.

Maximize user engagement and maintain low bounce rates by utilizing VWO’s latest metrics to assess the effectiveness of your content variations. These metrics offer a complete overview of your campaign’s performance, enabling you to enhance your digital experience continuously.

Are you excited to try the metrics out?

‘Time Spent On Page’ and ‘Bounce Rate’ metrics are available on Growth, Pro, and Enterprise plans of VWO Data360 enabled VWO Testing – Web, and VWO Personalize accounts. We can’t wait to see how you’ll use these metrics to supercharge your optimization efforts. Log into your VWO account today and explore the power of these new metrics for yourself!

For any questions or concerns, feel free to reach out to support@vwo.com.

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VWO Insights – Mobile App already equips you with a robust collection of pre-set session recording filters, allowing you to watch user sessions by standard events—like the moments leading up to a crash, a freeze, or visits to specific screens.

The new update allows you to extend the capabilities of standard events and deep dive into user behavior preceding any significant conversion step. Whether it’s a customer placing an item in their shopping cart, finishing a tutorial, registering an account, or navigating through the initial app setup, the scenarios are boundless.

Send any user’s action to VWO as a custom event. Use it as a filter to see relevant session recordings to analyze and understand user behavior, struggle, or drop-off. 

Let’s explore how this latest update can be a game-changer for you by examining a few popular use cases.

Identify opportunities to make your features sticky

Imagine you have a shopping app with a catalog of thousands of products. 

To streamline product discovery, you introduce a new search filter feature to help users discover products faster. But the crucial part is knowing how users react to this new feature—how do they use it or ignore it – to judge if it helps solve the problem in the first place.

To analyze this feature’s user interaction behavior, all you need to do is create a custom event for these “search filter clicks” within VWO. 

This will allow you to watch recordings where users clicked the search filter so that you can gather insights around feature adoption and further UX improvements.

Suppose you discover that the price filter option, although important, is not prominently placed. Users have to scroll to find it, leading to underutilization. Such insights could prompt a strategic redesign, perhaps elevating the filter to a more accessible position in the app’s interface.

Demystify purchase journeys

Take the path a user follows in your shopping app: they explore, pick selections, and place items in their carts. Yet, there are moments when they exit without buying or show specific behavior during the purchase journey. The Custom Events Filter lets you zero in on these moments. 

For example, you may want to filter sessions by users who at least added a product to the cart. Add this “Add to Cart” action as a custom event in VWO, and you are good to go (Learn how to filter custom events in VWO). With this newly created event filter, you can uncover insights about the purchase behavior of users who show interest in atleast one of the products.

Using custom events, you can filter and analyze users’ session recordings to get the clues required to optimize the journey from cart to purchase and turn near-misses into sales.

Optimize onboarding to retain users

Every product manager knows that a smooth onboarding process is crucial—it’s the first real interaction users have with your app, and it sets the stage for retention or churn. But what if you could pinpoint exactly where users disengage during onboarding?

Consider an app filled with mini-games where the onboarding includes a 3-step process designed to tailor the user’s experience. You ask questions to ensure they find games that will catch their interest.

With VWO, you can mark each onboarding step as a custom event, which lets you analyze where users drop off during the onboarding journey. For example, while reviewing the session recordings, you notice a pattern: many users drop out when prompted for their date of birth. They participate willingly until personal information is requested.

By removing this step, you can test whether it positively affects the completion rate of your onboarding process, decreasing user drop-off and boosting engagement.

Conclusion

Custom Event Filters in VWO Insights for Mobile Apps are your shortcut to insight, slicing through hundreds of sessions to highlight the moments that matter most. Set your filters, and let the most relevant user experiences come to you.

This feature is already live for our free trial and enterprise-paid plan users. If it still needs to be activated in your account, just drop a line to support@vwo.com, and we’ll enable it for you in no time. Read our help article to get started with setup.

If you are new to the VWO family, we invite you to experience the power of VWO Insights for Mobile App with our 30-day fully featured free trial and try this feature.

Here’s to less time searching and more time discovering. Cheers to your continued growth with VWO!

The post Understand key moments in mobile app user journeys with custom events filter appeared first on VWO Product Updates.

We’re thrilled to announce AI-generated testing ideas. AI on VWO helps you generate personalized testing ideas exclusive to your website that you can review and add to your hypothesis backlog on our client-side testing product, VWO Testing – Web. With this enhancement, you always have a surplus of highly relevant ways to optimize your website and maximize conversions. The feature will help CRO managers, business product managers, e-commerce managers, and top optimization experts to build a pipeline of accurate, contextual A/B testing ideas for their websites based on their specific KPIs and goals. 

Why you’ll love this enhancement?

Generative AI on VWO can help you in two ways:

1. Generating an umbrella of testing ideas for a webpage
2. Generating testing ideas to optimize specific goals

Let’s dive deeper to understand this with an example.

1. Generating an umbrella of testing ideas for a webpage

Let’s say you run an e-commerce website like the one shown below, and you are looking for optimization ideas that can help you improve conversions on the home page. 

To get started, all you have to do is enter your webpage’s URL and wait for AI to do the magic. You can also leverage the generative AI engine from within VWO to get optimization ideas for multiple domains and individual web pages under each web domain. The feature organizes the list of pages by domain so you can navigate them easily whenever needed.

By default, the AI provides A/B testing ideas specific to the selected web page. Since we entered only the page URL (without any particular goal), the AI generates optimization ideas for various areas of improvement on the page. 

You can browse the list of ideas and open the one you like to look at in more detail –  the hypothesis, the actionable, and the scientific principle that forms the basis for the idea. If you find an idea you would like to implement as a VWO test, you can add the idea as a hypothesis to your VWO Plan’s idea backlog. There is no restriction on the number of ideas you can add as a hypothesis, so you can build your whole testing pipeline using this feature.

To help us improve the feature, you can also ‘like’ or ‘dislike’ an idea and share the reason with VWO’s team so that the AI recommendation model keeps evolving to serve you better ideas. You can ‘star’ all the ideas you think are important to revisit later. On the other hand, if you think an idea is irrelevant or inaccurate, you can delete it from the list!

2. Generating testing ideas to optimize specific goals on a webpage

While an umbrella of ideas is good, you may want more specific optimization ideas. Let’s say you want to increase clicks on a product listing page’s ‘Add to Cart’ button. The AI analyzes your page and, along with ideas, also gives you relevant goal suggestions that help you optimize the page’s elements, such as the header text content, CTA buttons, social proof, and more. To get optimization ideas for a particular goal, you can select one of the ‘goal suggestions’ given by VWO for your page or use the input text box to ask the AI for specific ideas. Once you type and select the goal, VWO gives you optimization ideas for the entered goal relevant to the chosen web page.

Idea generation examples from other industries

The secret sauce behind the enhancement

For those who like to know the tech behind the magic, VWO harnesses the capabilities of the latest AI models from OpenAI and Google and couples it with refined, contextual prompts to give you accurate and personalized testing ideas.

Giving the right prompts to the AI is crucial to maximize this feature. Your prompts help the AI generate ideas that you can add to your optimization pipeline with a structured approach. You can organize suggestions by adding a priority score to the ideas on VWO’s program management tool, VWO Plan, and collaboratively build a series of tests to build a roadmap.

Excited and wanting to know more?

Are you excited to generate testing ideas with VWO? Idea generation by AI  is currently available in its early access form on  VWO Testing – Web. You can log in to try the feature if you’re a VWO Testing – Web customer. If not, you can sign up for a 30-day free trial to access VWO. 

Need assistance or have questions? Reach out to our dedicated support team at support@vwo.com.

Moreover, VWO will soon be able to generate personalization ideas based on your webpage and goals. Stay tuned for that!

The post Get personalized optimization ideas for your website using AI on VWO appeared first on VWO Product Updates.

However, the challenge persists: navigating through the vast seas of data to uncover actionable insights remains an overwhelming task.

This is where our latest innovation, the “Insights Dashboard” within VWO Insights – Web, comes into play.

How can our Insights dashboard empower you

The dashboard elevates your user experience strategy, guiding you to extract deep, actionable insights and observations from a large array of user behavior data. How? With neatly organized widgets, the dashboard proactively surfaces visitor experience across various pages and segments with quick links to take action. Let’s see what the dashboard entails.

1. Experience overview and friction trend: ‘Rage clicks’ and ‘dead clicks’ reveal much about a website’s UX—frustration and confusion, respectively. These metrics feed into a ‘friction score,’ representing user struggle. Conversely, the ‘experience score’ mirrors user satisfaction—a higher score equals a smoother journey.

Leveraging the Experience Score, you can:

• Spot UX issues: Low scores highlight problem areas needing immediate attention.
• Gauge impact of new updates on website: Monitor score changes to assess the impact of site modifications.
• Make data-driven optimization decisions: Use scores to prioritize UX improvements for maximum ROI.

You can also glimpse real-time experience trends to pinpoint exact moments of friction and connect them to recent web changes. Was it that recent page update? With the trend chart, the answer is always a glance away.

2. Locate and solve page-level issues: Instantly identify pages with lower experience scores. Validate with associated heatmaps and session recordings, or delve into comprehensive page-level analyses such as sessions with the lowest experience score, errors on the page, top elements attracting dead and rage clicks, etc.

3. Analyze dissatisfied user segments: VWO proactively identifies segments that have poor experience scores so you can verify the reason with relevant recordings and heatmaps.

4. Form & Survey overview: At a glance, view the performance of your website forms and a concise summary of ongoing surveys.

Here are some scenarios where the Insights dashboard enhances your optimization initiatives

• Comparing experiences after page optimization: After optimizing several landing pages, a UX manager wants to ensure that these optimizations haven’t negatively impacted the visitor experience. Using the Insights dashboard, they can monitor experience scores post-optimization and juxtapose them with prior scores to ensure that visitor experience aligns with best UX practices. And all this without having to sift through hundreds of session recordings.

• Boosting product sales through experience enhancement: E-commerce managers are observing declining sales in specific product categories. Using the Insights dashboard, they can assess the experience scores of those particular product pages. By analyzing the experiences of individual pages, they can make informed decisions about layout changes, product placements, or potential promotions.

• Quarterly holistic review for website improvement: An analytics manager is preparing a quarterly report on website performance. Instead of focusing on traffic metrics, they integrate user experience insights from the Insights dashboard. By including pages with the highest and lowest experience scores, they offer stakeholders a comprehensive understanding of the website’s health and potential focus areas for the upcoming quarter.

Our product teams are relentlessly enhancing the Insights dashboard, fine-tuning the experience score metrics, and pioneering actionable insights. Stay tuned for exciting updates.

Excited and want to know more?

The future of visitor experience analysis is here. The Insights dashboard awaits users of Pro and Enterprise plans of VWO Insights – Web. We are rolling out the Insights dashboard to new accounts this week in a phased manner, followed by existing customers.
Please refer to this knowledgebase article to learn how to use the Insights dashboard. Need assistance or have inquiries? Don’t hesitate to contact us at support@vwo.com. Our dedicated support squad is on standby to assist you.

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Let’s say you are facing high form abandonment rates just before your big sale. And you want to know why? With VWO’s new advanced filtering, you’re not just identifying problems—you’re zoning in on exactly who’s affected. 

Say your address field is causing drop-offs; our filters let you drill down and discover that primarily mobile device users using the Firefox browser are struggling the most. Just a few clicks, and you would pinpoint the issue.

And it’s not just forms. Let’s talk surveys. Ever overlooked a feature request in survey responses because it seemed insignificant? Think again. 

Geo-filtering may show that this ‘small’ request is a big deal in a specific country. Now you can prioritize features that matter, where they matter.

Bottom line? Whether it’s form analytics or surveys, uncover actionable insights for specific visitor cohorts, all in just a few clicks. Let’s dive deeper.

Discover unlimited filtering capabilities

Advanced filtering allows you to segment your form field analytics and survey responses based on a variety of pre-defined user attributes:

• Source of traffic: Segment users based on whether they arrive from email campaigns, organic searches, social platforms, referrals, or UTM codes. This is key for assessing the performance of individual campaigns and channels.

• Device & OS: In a multi-device world, get a granular look at how users behave across mobile, tablet, and desktop when engaging with your forms or surveys. Tailor your UX strategy for each device type accordingly.

• Visitor type: Want to know what fresh visitors think versus your regulars? Curious about how to nudge newbies into completing your lead forms? Use our visitor-type filter to separate the newcomers from the returnees in your analytics.

• Location and language: Compare how users in India respond to your surveys against those in the UK. Interested in how German speakers interact with your forms? Dive into locale and language data to fine-tune your approach.

Elevate your analysis with custom attributes

Sure, VWO’s pre-set filters deliver a treasure trove of insights. But what if you could go even deeper? With custom attributes, you can. Tailor your analysis to your website’s unique needs by crafting your own filters. Here’s a handy guide to setting up custom attributes in VWO.

Check out these examples:

Improve checkout form experience for new customers – Compare the interactions of users who’ve purchased before with those who have yet to purchase any products on your e-commerce website. It could help you gather insights for tweaking and personalizing the checkout form for new users. Just add a custom attribute, “existing customer,” in filters, and you are good to do the analysis.

Gather insights about why users don’t complete courses – Check out the difference in survey responses of visitors who have completed your online course and those who did not. This could suggest ways to improve the experience so that more people complete your courses. Add a custom user attribute, “completed course,” in filters to enable this. 

How different demographics respond to your surveys – By using filters, you can gain insights into the feedback received from various age groups who use your website. For instance, if you wish to compare the survey responses of GenZ and millennials who use your website, you can add “Age” as a custom attribute and filter the data accordingly. 

Save, Reuse, Repeat

Time is of the essence. That’s why we’ve added the option to save your custom filter setups, just like in our other products. Configure your filters once, and done! Access your personalized insights anytime with just one click.

In conclusion

Whether crafting marketing strategies or refining user experiences, VWO’s Advanced Filtering ensures you have the data you need the way you need it.

If you’re already a VWO customer eager to explore this feature, request support@vwo.com or connect with your CSM to enable it. Note that it is available on Data360 accounts and across all paid plans with various filtering abilities.

For those new to the VWO family, we invite you to experience the power of VWO Insights for Web with our 30-day fully featured free trial and try this feature.

Here’s to insights that drive action. Happy analyzing!

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What is Matomo?

Matomo (formerly Piwik) is an open-source web analytics application to track online visits to one or more websites and display reports on these visits for analysis. Overall, Matomo provides a web analytics solution that places a strong emphasis on data ownership, privacy, and customization. 

Here are a few use cases of how Matomo Integration can be useful to you:

1) A/B Testing Analysis via Goals

By integrating VWO with Matomo, you can analyze the results of your A/B tests in the context of your overall website analytics for different Metrics/Goals. This integration enables you to see how different variations of a page are performing not only in terms of conversions but also in terms of other important metrics (referred to as ‘Goals’ in Matomo)  like Page Visit, bounce rate, time on page, and user engagement. This comprehensive analysis helps you make data-driven decisions about which variations are truly improving user experience and driving desired outcomes.

2) Funnel Optimization

When you run CRO campaigns using VWO, you can use Matomo to track the entire user journey, from entry to conversion via Funnels. This integration enables you to identify user behavior patterns leading to conversions and areas where users might drop off. By understanding the broader context of your CRO experiments within your website’s analytics, you can refine your strategies to optimize conversion funnels effectively.

3) Segmentation and Personalization

Matomo allows you to create custom segments based on user characteristics and behavior. By integrating VWO data, you can analyze how different segments respond to your variations. For example, you can segregate and analyze users based on their device type, location, Operating system, etc. You can assess whether a new design resonates differently with first-time visitors compared to returning users. This insight can inform your personalization efforts, tailoring content and experiences for specific user groups.

Integrating Matomo with VWO

The video below shows how you can integrate your Matomo account with VWO seamlessly in just a few simple steps. 

Excited and want to know more?

Our new Matomo integration is available for all plans of VWO Testing, VWO Personalize, and VWO Web Rollouts. Please check out our knowledge base article to learn more and set it up in your VWO account. For any questions or concerns, feel free to reach out to support@vwo.com.

The post Discover deeper campaign and visitor behavior insights with the new Matomo Integration appeared first on VWO Product Updates.

From its debut in 2020, VWO’s text recommendation feature has been the silent partner to many website conversion optimizers, offering AI-generated alternatives for every text-based element on your site. Today, we’re taking that partnership to new heights, ensuring that your messaging is not just good but exceptional.

Why you’ll love this upgrade:

1. Refined suggestions: Dive into a richer pool of recommendations, each optimized to suit your content needs better.
2. Tailored to your brand: Beyond just different, get variations that amplify your brand’s voice and positioning.

Want a sneak peek? Check these out:

Example 1:

Older version of Text Recommendation –

New and upgraded version of Text Recommendation –

Example 2:

Older version of Text Recommendation –

New and upgraded version of Text Recommendation –

Notice the refinement? With our enhanced model, you’ll spend less time sifting and more time crafting. The suggestions are finely tuned, streamlining your content adjustments with ease.

What’s behind the enhancement?

For those who like to know the tech behind the magic: we’ve iterated on our text recommendation system, harnessing the capabilities of the GPT-3.5 Turbo model. We also refined the prompts, ensuring contextual and more resonant variations.

Ready to Explore?

This enhanced text recommendation feature is now available across all plans of VWO Testing – Web, VWO Personalize, and VWO Web Rollouts. The possibilities are boundless, and your content is poised to reach new heights.
Need assistance or have questions? Reach out to our dedicated support team at support@vwo.com.

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