Comments on: Rules-of-Thumb for A/B and Multivariate Tests https://vwo.com/blog/rules-of-thumb-for-ab-and-multivariate-tests/ Wed, 09 Aug 2023 02:05:08 +0000 hourly 1 By: Carl Juneau https://vwo.com/blog/rules-of-thumb-for-ab-and-multivariate-tests/#comment-940 Wed, 22 Sep 2010 23:01:17 +0000 https://vwo.com/blog/?p=744#comment-940 Hi Paras,

I’d recommend testing the headline before the call to action.

I just increased conversion (email opt-ins) by 438.27% by changing the headline. That kind of results is not unheard of when testing the headline. Not sure about the call to action though.

Carl

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