As a marketing professional and storytelling enthusiast, I prioritize understanding data and insights over everything else while crafting a new story for experimentation. Besides work, you can find me reading fiction and, at times, metamorphosing into an artist through some discerning sorcery, which leads me to maintain an art and poetry blog on Instagram. Towards an innate linguistic inclination, I am currently looking forward to learning Persian to read and understand layers of the 14th-century Iranian poet Hafez's work—one of my most treasured literary possessions.
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Your conversion rate optimization (CRO) strategy fundamentally runs on two wheels—Search engine optimization (SEO) and…
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VWO has been recently recognized as a leader in the A/B testing category by G2—a…
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A/B testing goes hand-in-hand with every marketer’s CRO strategy. Being a marketer or a CRO…
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Do bland, uninteresting, and spam-like push messages nag your users, resulting in poor click-throughs? Well,…
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With progressing technology, cyber-attacks are evolving by the hour. With more than 89% of businesses…
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Technology should enable the creation and not act as a barrier to execute transformational ideas.…
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“Ads are creepy!” “People don’t like to watch ads!” Such notions regarding ads come around…
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Google Analytics (GA) is an essential tool for Conversion Rate Optimization as it offers gold-standard…
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Despite being a complex process, CRO is essentially web design done right to maximize your…
Nida Zehra
11 Min ReadTalk to a sales representative
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As the project manager for our experimentation process, I love how the functionality of VWO allows us to get up and going quickly but also gives us the flexibility to be more complex with our testing.
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