The earliest record of the distinction between warm color and cool color, as suggested by…
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“I don’t perform user research and I base my strategies on instincts” – said no…
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Google Analytics (GA) is one of the many services that Google offers to help you…
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With the growing popularity and demand for website heatmaps, there has been a boom of…
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What is user research? Usability.gov defines user research as “understanding user behavior, needs, and motivations…
Emma Travis
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An eCommerce marketing leader’s outlook toward analyzing visitor behavior is akin to a chef working…
Bhavya Sahni
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Check out how VWO’s dynamic heatmaps help e-commerce companies study and analyze customer behavior on…
Astha Khandelwal
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Heatmaps are one of the most effective analytical tools to help B2B marketers better understand…
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Understanding how heatmaps, as a qualitative research tool, can help marketers map the performance of…
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