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EZ Texting Added A Chat Widget On Their Page To Boost Sign-ups
About EZ Texting
EZ Texting helps businesses execute marketing campaigns, send real-time alerts, promote events, and provide customer service, finally driving higher revenue and adoption for many products and services.
To go ahead with testing their newly added chat widget, EZ Texting used VWO.
Goals
EZ Texting put an Olark chat widget on the variation and needed to A/B test the same.
Tests run
The design of the original EZ Texting form appeared like this:
Control (Original Design)
EZ Texting put an Olark chat widget on the variation and created an A/B test by using VWO. This is how the variation appeared:
Variation (with the live chat widget): 31% Increase in Sign-Ups
Conclusion
EZ Texting managed to increase sign-ups by 31%. The chat widget was strategically placed so that if a user has any doubts before making successful sign-up, he could ask for the same on the live chat widget.
Joshua Malin from EZ Texting is a deep believer in the power of A/B tests and hence had the following to say:
“I know that testing can contradict deeply held beliefs but it is helpful every now and then to go through a test that confirms this. It makes it that much easier in the future to test other long-held beliefs. And of course it’s always great to have solid data to explain the inclusion of some counterintuitive element on our front end sales site to everyone else at the company.”
Absolutely essential. We have used all sorts of manual and automated A/B testing methods, but VWO is the most pleasant to use.
Joshua Malin
Chief Marketing Officer
Location
Santa Monica, CA (US)
Industry
Services
Impact
31% increase in Sign-ups
